- When you get it right you create opportunity
- When you get it wrong you create disaster.
In the best relationships each side has strengths that can support the other. When both sides know each other’s strengths and how to use them to their mutual advantage they can create opportunity.
Good relationships help
Good relationships are integral to every successful company. Every business is a both customer and a vendor buying and selling various things in a long chain of business transactions. Each company in the chain gets better as each relationship gets better. They actually help each other succeed.
No one does everything well. That’s why building a relationship with someone who knows things you don’t can be so powerful. When each person is free to explain the knowledge and skills they can provide it creates a free flow of new ideas and enthusiasm that benefits both.
Relationships create opportunity. Successful companies succeed by using the strengths of other companies to their advantage. Every successful relationship is a win-win where each party benefits from the relationship. Why not enjoy the benefits others can provide.
Poor relationships can hurt
- They see every customer and vendor as a competitor.
- They constantly spar with everyone to get an advantage.
This may be driven by their industry. Some businesses work in a kill or be killed environment where relationships are meaningless. They have two options.
- Change industries, or
- Get a lot better at what they do so others want a relationship with them.